Yesterday DC Comics released a new logo for DC Comics since the last “peel back” logo just 5 years ago. Here’s my take: This new logo is Boring as Fuck. Not distinguishable at all. It might as well be the brand logo for a new BBQ joint. At least the “peel back” DC Comics logo was able to be media friendly and customized for the media as you can see here in this examples from TV Shows like Arrow, The Flash, Constantine and Gotham.
You can read about that news here from DC Comics directly:
http://www.dccomics.com/blog/2016/05/17/dc-entertainment-introduces-new-identity-for-dc-brand
Here’s a nice version of the logo sans the take-out bag…
From the DC Comics release says:
Perfect tribute? HOW SO? Being bland and boring as the DC Comics logo in the 1920s maybe? Where’s the clever look, the angle and especially where are the stars or star? Even the logo DC Comics released way back in 2005 had a definitive comic book look w the swoosh Star across the DC branding as seen here in a history of the DC Comics logos…
I love how DC Comics press release adds this bit…
I wonder HOW they propose to make THIS logo “come to life” at events like San Diego Comic-Con or New York Comic Con? Is THIS the future of the DC Comics logo??
Do the fans really need the new DC Comics logo dancing around like an idiot at comic book conventions & events? I just dont “get it” as to why they decided to make this change. Seems like a reach of change because… reasons. Look everyone – DC Rebirth!! Gah.
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